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	<title>marketing and technology</title>
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	<link>http://franklydave.wordpress.com</link>
	<description>The musings of a marketing technology consultant</description>
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		<title>marketing and technology</title>
		<link>http://franklydave.wordpress.com</link>
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			<item>
		<title>Apologies</title>
		<link>http://franklydave.wordpress.com/2007/07/30/apologies/</link>
		<comments>http://franklydave.wordpress.com/2007/07/30/apologies/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 07:59:26 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[Ireland]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/07/30/apologies/</guid>
		<description><![CDATA[I foolishly thought that I&#8217;d get a chance to blog about my international rellocation. However, all of my time has been spent on the move, and I haven&#8217;t had much chance to put virtual pen to paper. We&#8217;ll be moving into our new house in Dalkey, Dublin this weekend, and our belongings should be turning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=34&subd=franklydave&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Google Gears &#8211; any guessing who will come next?</title>
		<link>http://franklydave.wordpress.com/2007/05/30/google-gears-any-guessing-who-will-come-next/</link>
		<comments>http://franklydave.wordpress.com/2007/05/30/google-gears-any-guessing-who-will-come-next/#comments</comments>
		<pubDate>Thu, 31 May 2007 02:36:14 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[SAAS]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/05/30/google-gears-any-guessing-who-will-come-next/</guid>
		<description><![CDATA[Google have announced a platform for building offline capable web applications (Scoble covers the details well). I think everyone has noticed the inherant problem that SaaS desktop applications only work online (in fact, even I posted about offline problems with SaaS a couple of months ago), but this now removes that barrier.
This is a huge deal &#8211; it really [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=33&subd=franklydave&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franklydave.wordpress.com/2007/05/30/google-gears-any-guessing-who-will-come-next/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>Google, Ireland and Yoshi</title>
		<link>http://franklydave.wordpress.com/2007/05/16/google-ireland-and-yoshi/</link>
		<comments>http://franklydave.wordpress.com/2007/05/16/google-ireland-and-yoshi/#comments</comments>
		<pubDate>Wed, 16 May 2007 21:00:46 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[Ireland]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/05/16/google-ireland-and-yoshi/</guid>
		<description><![CDATA[Seattle is a wonderful place. It&#8217;s been my home for the last four years, and what a four years! I&#8217;ve got married, had a son and made many great friends. But with the implending arrival of Yoshi in November (we&#8217;ve nick-named him/her Yoshi in honour of the Flaming Lips song, not the Nintendo character of Super Mario [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=31&subd=franklydave&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>What do Star Wars and a famous river in Korea have in common?</title>
		<link>http://franklydave.wordpress.com/2007/05/11/what-do-star-wars-and-a-famous-river-in-korea-have-in-common/</link>
		<comments>http://franklydave.wordpress.com/2007/05/11/what-do-star-wars-and-a-famous-river-in-korea-have-in-common/#comments</comments>
		<pubDate>Fri, 11 May 2007 21:12:02 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/05/11/what-do-star-wars-and-a-famous-river-in-korea-have-in-common/</guid>
		<description><![CDATA[I have a lot of respect for sub-editors.  Writing catchy headlines is a skill that amazes and eludes me (as evidenced above). With that in mind I have to take off my hat to the sub for the Benton Crier who came up with a wonderful headline to describe a high-wire act performing over a famous Korean [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=30&subd=franklydave&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>How would Google build a customer reference program?</title>
		<link>http://franklydave.wordpress.com/2007/05/11/how-would-google-build-a-customer-reference-program/</link>
		<comments>http://franklydave.wordpress.com/2007/05/11/how-would-google-build-a-customer-reference-program/#comments</comments>
		<pubDate>Fri, 11 May 2007 17:13:06 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[customer reference]]></category>
		<category><![CDATA[net promoter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/05/11/how-would-google-build-a-customer-reference-program/</guid>
		<description><![CDATA[In a recent post Tim O&#8217;Reilly asked what would Google do if they were your bank or credit card? It got me thinking about Customer Reference programs, and how they would change if Google (or Amazon or any Web 2.0 company) built them. Most of the reference programs that I&#8217;ve been involved in have been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=29&subd=franklydave&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franklydave.wordpress.com/2007/05/11/how-would-google-build-a-customer-reference-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>Program Perception is the key to Customer Reference Programs</title>
		<link>http://franklydave.wordpress.com/2007/04/30/program-perception-is-the-key-to-customer-references/</link>
		<comments>http://franklydave.wordpress.com/2007/04/30/program-perception-is-the-key-to-customer-references/#comments</comments>
		<pubDate>Tue, 01 May 2007 04:39:29 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[customer reference]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/04/30/program-perception-is-the-key-to-customer-references/</guid>
		<description><![CDATA[Steve Ellis talks about the major roadblocks in implementing a reference program within the Enterprise. I agree with his over arching theme - that organizations lack commitment to reference programs &#8211; and I&#8217;d suggest one way to help resolve this is to change the perception of reference programs.
A lot of the problems that I see are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=28&subd=franklydave&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franklydave.wordpress.com/2007/04/30/program-perception-is-the-key-to-customer-references/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>References aren&#8217;t all good</title>
		<link>http://franklydave.wordpress.com/2007/03/16/references-arent-all-good/</link>
		<comments>http://franklydave.wordpress.com/2007/03/16/references-arent-all-good/#comments</comments>
		<pubDate>Sat, 17 Mar 2007 00:22:03 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[customer reference]]></category>
		<category><![CDATA[tech consulting]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/03/16/references-arent-all-good/</guid>
		<description><![CDATA[I&#8217;ve heard a lot of concern from marketers about &#8220;the dangers&#8221; of exposing negative customer comments as well as positive ones. This concern is obviously heightened in today&#8217;s social media age. However I think that the approach of encouraging an open conversation between customers has long been recognized by sales people.
Last week I interviewed a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=27&subd=franklydave&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franklydave.wordpress.com/2007/03/16/references-arent-all-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<title>Customer Advocacy and community marketing</title>
		<link>http://franklydave.wordpress.com/2007/03/16/where-do-you-hang-out/</link>
		<comments>http://franklydave.wordpress.com/2007/03/16/where-do-you-hang-out/#comments</comments>
		<pubDate>Fri, 16 Mar 2007 23:47:10 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[customer reference]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/03/16/where-do-you-hang-out/</guid>
		<description><![CDATA[One of the areas that I work on is customer advocacy. In particular, Metia (the company that I work for) designs, implements and manages customer advocacy programs for a number of high-profile tech companies.
We&#8217;ve recently been working with Bill at the Customer Reference Forum and Jeremiah over at PodTech, talking about customer advocacy 2.0 (that&#8217;s pretty rich [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=26&subd=franklydave&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franklydave.wordpress.com/2007/03/16/where-do-you-hang-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<item>
		<title>What is customer advocacy?</title>
		<link>http://franklydave.wordpress.com/2007/03/13/what-is-customer-advocacy/</link>
		<comments>http://franklydave.wordpress.com/2007/03/13/what-is-customer-advocacy/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 00:18:51 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[customer reference]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/03/13/what-is-customer-advocacy/</guid>
		<description><![CDATA[I&#8217;ve been doing some work with a tech company in silicon valley, helping them to review and improve their customer reference program. I&#8217;ve interviewed a number of people around the organization, and every person that I speak to has a different take on what constitutes a customer reference.
When I&#8217;m planning a new system, I use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=24&subd=franklydave&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">franklydave</media:title>
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		<item>
		<title>Organic chocolate ice cream!</title>
		<link>http://franklydave.wordpress.com/2007/03/12/organic-chocolate-ice-cream/</link>
		<comments>http://franklydave.wordpress.com/2007/03/12/organic-chocolate-ice-cream/#comments</comments>
		<pubDate>Mon, 12 Mar 2007 17:30:14 +0000</pubDate>
		<dc:creator>franklydave</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://franklydave.wordpress.com/2007/03/12/organic-chocolate-ice-cream/</guid>
		<description><![CDATA[I was over at Google&#8217;s mountain view campus on Friday, and got to experience their legendary food. It lived up to all expectations &#8211; even their vegetarian offerings were amazing. I particularly fell in love with their organic chocolate ice cream! I can see why their engineers would never want to go home.
    [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franklydave.wordpress.com&blog=779179&post=23&subd=franklydave&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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